Singapore Wedding Industry Statistics 2026: What the Numbers Mean for Vendors

• Marriages are falling. Singapore registered 24,688 marriages in 2025, down 6.2% from 2024 and about 16% below the 2022 peak.
• Couples are marrying later. The median age at first marriage is now 31.1 for grooms and 29.6 for brides.
• Weddings are smaller. Industry players report banquets of 20 to 30 tables, down from 50 to 100 in the past.
• Studios are under pressure. One bridal street that had more than 20 studios now has about four.
• Trust has taken a hit. CASE received 195 complaints about bridal services in the first eight months of 2026, compared with 2 in all of 2025.
• Spending is down. We estimate yearly wedding spending is S$140 million to S$235 million lower than in 2022. This is our estimate, based on the fall in marriages and an assumed spend per wedding.

Official figures in this guide come from government statistics. Industry figures are reports from individual business owners, not official data, so treat them as a guide.

A few details matter for vendors:

• Most of the fall is in civil marriages. Civil marriages fell from 21,144 to 19,682 between 2024 and 2025, about 90% of the total drop. Muslim marriages fell from 5,184 to 5,006.
• The biggest drops are among people aged 25 to 34. That is the core age group for most wedding vendors.
• The longer view is less dramatic. Marriages averaged 26,442 a year from 2023 to 2025, compared with 27,156 a year from 2016 to 2019. Part of the recent fall is the end of the post-pandemic rush.

In our view, this has two effects. Older couples often have more savings and clearer preferences, so they compare more carefully. They are also more likely to be paying for a home or renovation at the same time, which competes with the wedding budget.

There is no official figure for total wedding spending in Singapore. The numbers below are our estimates, based on the official marriage count and an assumed average spend of S$30,000 to S$50,000 per wedding. The average spend is our assumption, not an official figure.

How we worked it out: 24,688 marriages in 2025, multiplied by S$30,000 and by S$50,000. For the drop, the 4,701 fewer marriages than in 2022, multiplied by the same amounts. Swap in a spend figure that suits your category to estimate your own market.

For a single vendor, the effect is simpler: fewer couples are enquiring, and each one is comparing more options.

• Fewer tables. Studio owners report that banquets now typically run to 20 to 30 tables, down from 50 to 100.
• Fewer guests. One planner put a typical Chinese wedding at about 100 guests, down from about 300.
• Fewer outfits. Bridal studios report that brides are renting fewer gowns each.
• New venues. Couples are choosing restaurants, bars and void decks as well as hotel ballrooms.

These are individual reports, not official figures, but they point the same way.

• Fewer studios. A long-time studio manager on one bridal street recalls more than 20 studios when he started in the late 2000s. He now counts four, with more than 10 neighbours closing or moving since the pandemic.
• Fewer walk-ins. A sales attendant at one one-stop shop estimates a 40% drop in customers since 2024.
• Couples mix and match. Owners report that couples increasingly choose a specialist for each service instead of buying everything from one studio. Gown-only and specialist businesses say they are holding up better.
• Business models are changing. One long-running studio now earns about a fifth of its revenue from non-wedding photography.
• Costs are moving. Several bridal businesses have moved to industrial areas, where they say rent is about half of commercial rent.

• Pre-wedding shoots abroad. Couples are comparing Singapore packages with shoots in China and Vietnam, which can cost less.
• Gowns from overseas. One bride said the same designer dress cost more than 30% more in Singapore than in Kuala Lumpur.
• Alterations instead of rentals. One boutique saw a fivefold rise in alteration requests for gowns bought elsewhere in the first eight months of 2026.

In August 2026, one studio's sudden closure led to 66 complaints in five days, involving more than S$271,000 in prepayments. Couples who read about these cases now ask harder questions before paying a deposit.

• Fewer babies. Singapore's total fertility rate fell to a record low of 0.87 in 2025. This matters for vendors who also serve families, such as photographers.
• More government support. The government expects to spend about S$7 billion on marriage and parenthood support in 2026. Recent changes include a higher BTO income ceiling and a new child support package from April 2027.

These are our suggestions:

1. Be specific. Couples are choosing specialists. A clear service beats a long list.
2. Offer smaller packages. Make sure you have an option for a 20-table banquet or a 50-guest lunch.
3. Show your prices. Couples comparing more vendors skip the ones who make them ask.
4. Make paying you feel safe. Use small deposits, staged payments, written contracts and receipts.
5. Know your break-even. With fewer weddings, check how many you need each year to make a profit.
6. Look beyond weddings. Corporate events, family shoots and anniversaries can fill quieter months.

For more help, see our guides to running a wedding business in Singapore, pricing and converting enquiries.

Listing on Aven is free. Couples can browse your packages, enquire and chat with you on the platform, and you agree the contract and payment directly with them.

How many weddings are there in Singapore each year?

Singapore registered 24,688 marriages in 2025. Apart from the pandemic year of 2020, the figure has mostly been between about 24,000 and 29,000 a year over the last decade.

Is the Singapore wedding industry shrinking?

The number of weddings has fallen for three years in a row, and weddings are smaller. Business owners say couples are still spending, but on fewer things and with more comparison.

How big is the Singapore wedding market?

There is no official figure. We estimate about S$740 million to S$1.2 billion a year, based on 24,688 marriages in 2025 and an assumed average spend of S$30,000 to S$50,000 per wedding.

Which vendors are doing best?

Owners report that specialists, such as gown-only boutiques, are holding up better than one-stop studios.